man walking with laptop bag

19 August, 2022

5 Bags That Will Make Your Promotional Products Stand Out

Many promotional products come in a bag with the company logo. It’s one of the most common promotional items and, when done right, can be very effective in promoting your brand to potential customers.

There are various types of bags, and it can be difficult to know which ones will make your promotional products stand out from the rest. Here are five bags that you should consider if you’re looking to stand out from the crowd with your next round of custom-printed bags:

1. Laptop Bags
Suppose you’re providing a product like a laptop; you might want to include a free customised laptop bag. If you do, consider creating different sizes. Why? Because people are often in need of different-sized laptops.

Larger laptops are typically more expensive and pricier. They should come with larger bags, durable material, and thick straps (so they won’t wear down easily).

You might also want to print logos on them — something many recipients would appreciate. After all, having your company logo on their new computer is an easy way to build brand awareness and loyalty with clients or customers.

2. Travel Bags
There are two different types of travel bags: rolling and upright. Rolling travel bags typically have four wheels and a telescoping handle that allow you to roll them along in place of carrying them, making them easy to carry through an airport or train station.

Upright travel bags usually feature a combination of straps and handles, allowing you to easily lift them into an overhead compartment or onto a luggage rack. Most can fit into an aeroplane’s overhead compartment when empty; however, these types of suitcases are more expensive than rolling ones because they’re constructed from lightweight materials. Both types have an added advantage in your marketing goals. 

3. Backpacks
One of my personal favourites for toting around gym gear or groceries, backpacks have been making a comeback in recent years. Though backpacks are great for many uses, their slim profiles and functional looks make them an excellent choice for small businesses to use as promotional products. 

4. Shopping Bags
Are you looking for a reusable alternative to plastic shopping bags? Then consider branding a sturdy, eco-friendly bag made from biodegradable natural materials like jute and cotton.

If you want a more fashionable look for your shopping or reusable bag, try choosing from some trendy coloured or patterned options. The customers you provide these bags will be happy to take your brand out there. 

5. Plastic Bags
Not everyone sees disposable plastic shopping bags as a fantastic medium for promotions. They have been used to overstuff cars, line drains and choke trees for years. Many companies are considering greener alternatives to conventional retail packaging to reduce waste and promote awareness. When choosing a plastic bag for your company's next promotion, select from one of these options available on our website.


The Promotional Bags Team