man jumping with bag

15 March, 2023

6 Facts About Promotional Bags That Will Make You a Believer

If you’re in the market for promotional bags, you might not be familiar with the process. The problem is that, while there are certainly hundreds of options out there, they can all seem pretty similar, and it can be challenging to find something that stands out.

But trust us — some bags go above and beyond, and when you know the right questions to ask yourself and the right questions to ask your bag suppliers, you can find just what you’re looking for.

Here are things about promotional bags that you probably didn’t know but should.

1. The Right Bag Can Be Seen by 60,000 People
A well-made promotional bag has the potential to be seen by over 60,000 people. If you're looking for a way to get your brand out there, investing in quality bags is a great way to do it.

Bags are an extremely versatile marketing tool — they can be used for everything from trade show giveaways to corporate gifts.

2. Customised Bags Require Less Time to Print
Promotional bags are one of the most popular marketing tools because they are versatile. And, contrary to what you may think, they don't have to be expensive to be effective. In fact, you can get customised bags printed in as little as 24 hours.

3. 73% of Consumers Use Promotional Bags Regularly
A study conducted found that 73% of consumers use promotional bags regularly. The study also found that 81% of respondents said they were more likely to do business with a company if it gave them a promotional bag.

People who receive promotional bags also tend to keep them for an average of 11 months. Another study found that 31% of respondents said they had at least one promotional bag at home, and 50% said they had four or more.

The most popular items to put in promotional bags are pens, followed by notepads, t-shirts, and keychains.

4. Backpacks are Trending More Than Ever Before
It seems like everywhere you look, people are carrying around backpacks. And for a good reason. Backpacks are practical, and stylish, and can be used to promote your brand.

5. Promotional Bags Create Repeat Exposure
You may be wondering how promotional bags create repeat exposure. After all, once someone uses a bag, it's not likely they'll use it again, right? Wrong! In fact, promotional bags are one of the most effective ways to create repeat exposure for your brand. 

  • People are more likely to keep and use a promotional bag than any other promotional item. In fact, 83% of people said they would use a reusable promotional bag again. 
  • Promotional bags have used an average of 11 times. That means your brand will get 11 opportunities for exposure for every bag you give away.

6. Carry Your Brand Everywhere
A promotional bag is one of the most versatile marketing tools you can invest in. It's affordable, gets your brand name and logo in front of potential customers, and it's something people use.


The Promotional Bags Team