cooler bag

16 April, 2024

Cooler Bags: Keeping Your Brand and Beverages Cool

Cooler bags as promotional products? What a brilliant idea! Not only do they keep your drinks frosty, but they're also a top-notch way to get your brand out there. Why are cooler bags the go-to for keeping your brand and beverages cool? There are plenty of reasons, and in this blog we will discuss them.

The Nitty-Gritty of Cooler Bags
First up, what's a cooler bag? These beauties are more than just a bag – they're a clever contraption to keep your goodies chilled when you're out and about.

In essence, it is a portable insulated bag designed to keep things cold (or even warm, if that’s what you're after). The secret sauce in these bags is their insulation. They're typically lined with materials like foam, which are champs at keeping the heat out and the cool in. The outer layer is usually made from tough, durable materials like polyester, which can cop a bit of a beating without falling apart.

They are a bit like hats – there's one for every occasion. They range in size from the small ones, just right for a single person’s lunch, to the massive ones that can hold enough snacks and drinks for a whole troop.

Small Cooler Bags: Perfect for a solo day out or to take to work. They're compact, easy to carry, and fit snugly into a larger bag or the back seat of your car.

Medium Cooler Bags: These are your all-rounders. Great for a day trip with a mate or a romantic picnic. They have enough space for a meal and a couple of cold ones.

Large Cooler Bags: Now we're talking family-size! These bags are ideal for big picnics, family outings, or even a day at the cricket. They can hold enough tucker and drinks for the whole family and then some.

Features to Look For

Features - Image courtesy of

When you're hunting for the perfect cooler bag, these are the bits and bobs that really matter:

1. Insulation Quality
- The Science Bit: High-quality insulationis all about reducing heat transfer. The best bags use materials like closed-cell foam or reflective liners to keep the heat out.

- Duration of Cool: Premium insulation means your drinks and snacks stay chilled longer. Some top-notch ones can keep items cool for hours, even in the Aussie sun.

- Thickness Matters: Generally, the thicker the insulation, the better the performance. But remember, thicker insulation might mean less storage space inside the bag.

2. Durability
- Material Matters: Look for ones made from robust materials like heavy-duty polyester or nylon. These materials can withstand wear and tear, from beach trips to bushwalks.

- Construction Quality: Pay attention to the stitching and zippers. Reinforced stitching and quality zippers are signs it won’t fall apart on you.

- Weather Resistance: A good one should also be able to handle a bit of weather. Water-resistant or waterproof materials are a bonus, especially for those unexpected downpours.

3. Ease of Cleaning
- Internal Lining: A liner that’s easy to clean is a game changer. Look for smooth, wipe-clean surfaces that can handle a spill without staining.

- Removable Liners: Some come with liners that can be taken out and cleaned separately – a nifty feature for those messy outings.

- Mildew Resistance: It’s a plus if the material is resistant to mildew and odours, especially if the bag might be stored away damp.

4. Portability
- Carrying Options: Comfort is key. Padded straps, ergonomic designs, and multiple carrying options can make a world of difference.

- Size and Weight: Consider how big and heavy it is when it's full. A bag that’s a breeze to carry empty might be a beast when loaded up.

- Compact Design: Some can be collapsed or folded when not in use, making them easier to store or transport.

5. Additional Pockets
- Organisation: Extra pockets and compartments help keep things organised. Separate spaces for food, utensils, and personal items mean no more digging around.

- Secure Storage: Zippered or velcro pockets are great for keeping valuables safe and separate from the cooler section.

- Specialised Compartments: Some might have dedicated areas for bottles or ice packs, enhancing the bag’s functionality.

Why Cooler Bags are Ace for Promotions

Ace For Promotions

1. Practicality
- Essential for the Aussie Climate: With the sun often blazing down, a cooler bag isn't just nice to have; it's almost essential. This makes it a highly valued item, which people are likely to keep and use.

- Versatility: They aren't just for picnics and barbies. They're great for shopping (keeping perishables cool), sports events, road trips, and even for the daily grind, like bringing lunch to work.

- Year-Round Use: The need to keep things cool isn't just a summer thing. They can be handy all year round, which means your promotional item stays relevant no matter the season.

2. Visibility
- Walking Billboards: When someone’s trotting around with a cooler bag sporting your logo, it's like having a moving billboard. It’s a form of advertising that reaches various places and people.

- Social Settings: They often make appearances at social events like beach gatherings, community sports, or BBQs, exposing your brand to a wider audience in a relaxed and positive environment.

- Repeat Exposure: Unlike a one-off ad, it keeps getting your brand out there every time it’s used. This repeated exposure can reinforce brand recognition.

3. Longevity
- Durable Promotion: Unlike disposable promotional items, these can last for years. This means your brand remains visible for a longer period, giving you more bang for your promotional buck.

- Sustainable Choice: In an age where sustainability is increasingly valued, providing a long-lasting, reusable item reflects positively on your brand's commitment to the environment.

4. Variety
- Customisation Options: The variety available means you can tailor the design to align with your brand image. You've got options from sleek, professional-looking bags for corporate events to bright and fun designs for more casual promotions.

- Appeal to Different Audiences: With different styles and sizes, you can select a type that resonates with your specific target audience, whether it’s families, young professionals, sports enthusiasts, or students.

- Brand Storytelling: The design can be a creative medium to tell your brand’s story or to communicate a specific marketing message, making it an integral part of your promotional strategy.

In summary, as promotional items in Australia are a brilliant idea. They blend practicality with visibility, longevity, and variety, making them an effective tool for keeping your brand in the public eye, all while keeping those drinks and snacks perfectly chilled!

Making the Most of Your Branded Cooler Bags


1. Choose the Right Style
- Know Your Audience: Tailor it to the lifestyle of your target audience. For office workers, sleek and compact designs that fit easily into a work environment are key. Outdoor enthusiasts or families would appreciate larger, more rugged ones that can handle a day out in the bush or at the beach.

- Purpose-Driven Design: Consider what it will be used for. One meant for daily lunches might need different features (like compartments for different food items) compared to one meant for picnics or camping.

- Aesthetic Appeal: The style should also resonate with your brand image. A hip, youthful brand might go for bold and bright designs, while a more traditional brand might opt for classic, understated styles.

2. Get Creative with Design
- Bold Branding: Use your logo and brand colours in a way that's noticeable but not overbearing. The goal is to make it stand out, but still look stylish.

- Design with Impact: Think about how the design of it can tell a story or convey a message about your brand. It’s not just about slapping on a logo; it's about creating a connection with the user.

- Consider Trends: Keep an eye on design trends to ensure they look modern and appealing. However, avoid being too trendy, as you want it to have a longer shelf life.

3. Quality Matters
- Long-Term Use Equals Long-Term Exposure: A durable, high-quality one is more likely to be used regularly and for a longer time, keeping your brand in the public eye for longer.

- Reflects on Your Brand: The quality can reflect on the perceived quality of your brand. A well-made one suggests a company that cares about its products and its customers.

- User Satisfaction: High-quality materials and construction not only ensure durability but also improve the user experience, which can lead to positive associations with your brand.

4. Eco-Friendly Options
- Sustainable Materials: Opt for materials that are recyclable, biodegradable, or made from sustainable sources. This not only reduces environmental impact but also appeals to environmentally conscious consumers.

- Green Branding: Using eco-friendly ones can be a part of your brand’s commitment to sustainability, which is an increasingly important factor for consumers.

- Innovative Features: Look into ones that use environmentally friendly insulation or those that are produced using less energy. Features like these can make your cooler bags stand out in the market.

By focusing on style, creativity in design, quality, and eco-friendliness, they won’t just be another promotional item; they'll be a statement about your brand's values and commitment to quality. Plus, they're a fantastic way to keep your brand cool, in every sense of the word! 

Case Studies: Cooler Bags in Action

Case Studies

Case Study 1: The Corporate Event
Background: A large corporation was organising an annual conference in a warm, sunny location in Australia. The event was set to attract hundreds of professionals from various industries.

Strategy: As part of their promotional strategy, the company decided to give away custom-branded cooler bags to each attendee. The bags were designed to be stylish and practical, aligning with the corporate image of the company. They were medium-sized, perfect for carrying a day's worth of drinks and snacks.


- They featured the company’s logo prominently but tastefully.
- They were given out at the registration desk, so attendees could use them immediately.
- They were made of high-quality materials, ensuring they were durable and would last beyond the event.


- They were a hit among the attendees, who used them to keep their beverages cool throughout the busy event.
- Many attendees were seen carrying them during and after the conference, providing extended brand exposure.
- Post-event surveys indicated high appreciation for the practical and high-quality nature of the giveaway, enhancing the company's reputation.

Case Study 2: The Charity Walk
Background: A well-known charity organised a charity walk event to raise awareness and funds for a critical cause. The event was scheduled for a hot summer day and involved a lengthy outdoor walk.

Strategy: The organisers decided to provide each participant with a small, branded cooler bag as part of their participation kit. The bags were lightweight, easy to carry, and featured the charity’s logo and colours.


- They were designed to hold a water bottle and some snacks, perfect for the participants during the walk.
- The charity’s messaging and logo were prominently displayed on each one.
- They were given out at the start line, ensuring participants could use them right away.


- They proved extremely useful for the participants, keeping their hydration cool throughout the event.
- Participants were seen using them during the walk, increasing the visibility of the charity’s brand.
- Many participants continued using them daily after the event, serving as a reminder of the charity and its cause, potentially leading to prolonged engagement and support.

Both these case studies demonstrate how cooler bags can be an effective promotional tool, providing practical value to the recipients while simultaneously increasing brand visibility and recognition. They're not just a giveaway item; they're a practical and appreciated token that keeps your brand in the public eye long after the initial event.

Final Thoughts
So, there you have it. As promotional products, they are a bit of a no-brainer. They're practical, offer great visibility for your brand, and they're just plain useful. Whether it's for a corporate event, a charity do, or just as a giveaway, they are a fantastic way to keep your brand in the public eye – all while keeping those bevvies cool.

The Promotional Bags Team