3 March, 2022
Custom Paper Bags For Promoting Your Business
The humble paper bag may not seem like much, but it can be a very effective promotional tool when a custom printed with your logo. People are looking for more eco-friendly options and to move away from plastic bags altogether, so this is a great opportunity to show off your eco-credentials to clients and there are many ways you can use them. From single-use bags to upmarket boutique paper bags for retail use, there are lots of different ways you can use them to market your company. People prefer doing business with companies that show responsibility towards the environment and state their commitment to social causes, so below are some ways you could do this for your company.
1) Restaurant Takeaways: Asking for leftovers to be put in a “doggy” bag is something restaurants have been dealing with for years. Usually, it is then put in containers or wrapped up in one of those creative foil shapes that looks like a swan – or maybe a duck! Instead of embarrassing people who take food back from your restaurant, use it as a chance to advertise yourself. Why not get a small printed paper bag with your restaurant details printed on the outside. It will mean the person will advertise your establishment when they leave your restaurant, plus if the paper bag is sturdy enough, they will use it again in the future.
2) Boutique Shopping: I am sure you have seen them when you have gone shopping. Those beautiful gloss laminated paper shopping bags people are carrying after coming out of a dress shop. It oozes style and sophistication, but you don’t have to be an up-market fashion house to offer this style of bag. These bags serve a multipurpose. Firstly, it attracts the eyes of others to your brand, the second and more important factor is it makes your clients feel special. The difference between putting a dress into a basic plastic bag for someone to take home or a beautiful glossy paper bag is enormous. It makes them feel special, plus they’ll want to show off the bag as much as possible as they walk away to show others they have bought something nice. The added bonus is these bags are very sturdy, so they won’t be thrown away when the person gets home but will be reused again and again, giving your brand maximum exposure.
3) Lifestyle Brands: If you offer any type of lifestyle brand, show all those millennials you care about the environment and give them a custom paper bag to carry away their purchase. Choose from a wide range of sizes and thicknesses to meet your specific branding needs. You can get bags with rope handles to add an additional touch of class or simpler thread or macrame handles. Just make sure you choose something that will make your clients feel special and will also want to reuse the bags afterwards. These are walking billboards for your business, so the longer they last, the better.
Don’t get caught short in this way to a more sustainable planet. Show people, you care and start using paper bags for your business. You can either browse our website or if you are unsure what would work best, give us a call or send us an email and we’d be more than happy to make suggestions for you.
The Promotional Bags Team