23 February, 2022
Ideas To Promote Your Brand Using Printed Tote Bags
There are all sorts of statistics to support why you should use printed tote bags as a way to promote your business or cause, but in case you haven’t read them before, here are just a few. A tote bag is kept on average for 11 months (though there are many that are kept longer) and in its lifetime generates around 3300 impressions. That means the bag you just got branded and cost you $5 will give you a cost per impression of 2/10 of a cent. This is about as cheap as advertising gets. Also, the daily reach with a promotional bag is 88% compared to 75% for television advertising.
The most basic factors you want to consider are the following
- Is the bag useful? In other words, can people use this bag in the future? For this to happen, the bag needs to be sturdy, a reasonable size and looks attractive. People could use them for shopping, taking items on a drive, towels for the beach or even using it to take items to the office.
- Is the bag sturdy? It might be tempting to buy the cheapest bag in the market. This is okay if all you want is for the bag to be seen on that day as people walk around, but they won’t keep the bag for future use. It will probably be thrown into a dark cupboard until spring cleaning day and then they will be thrown out. Spending a little more money and getting a sturdy bag that can be used for many types of functions, is a way to ensure you get maximum use for your promotional budget.
- Is the bag attractive? When we say this, it means is it a basic bag or does it have some style. You don’t have to spend a lot of money for this to happen. Imagine a basic calico bag. It’s natural in colour and fairly plain looking. Get the same bag, but have coloured handles that match the colour of your branding and for a few cents more you now have a much more attractive bag. It doesn’t take much. A few colour accents on the handles, trims or gusset can make the tote bag a lot more appealing.
- Does it suit your target group? You don’t want to be giving out a luxury cotton canvas boater bag if you are heading to a retail trade show and handing out 100’s of bags. On the flip side, if you are attending a more upmarket event, or are handing out to higher-value clients, you want to give a bag with style and not something flimsy. If you will be handing it out to parents, then maybe look for a bag that can also work as a shopping bag for later.
There are tote bags suitable for any industry or target market. You can browse through a large selection on our website of almost 200 tote bags that can be custom printed with your logo or message. Otherwise, if you have seen a bag elsewhere and would like us to source it, we have factory connections all over the world. Also, if you just need some advice on what would work best for your next promotion we’d love to help. Just give us a call or send us an email and one of our team will assist.
References:
https://www.justso.biz/promotional-bags/
https://www.godelta.com/blog/promotional-tote-bags
The Promotional Bags Team