4 November, 2022
Promotional Bags: Which One Will Work Best For Your Business?
When you think of promotional products, promotional bags may not be the first thing that comes to mind. However, many benefits come with using promotional bags in your advertising efforts. They can help you reach your target audience and create brand awareness in ways you may have never considered before. To choose the best promotional bag for your needs, you’ll need to understand the different promotional bags available and figure out which ones will work best for your business. Here are some of the different promotional bags you can use in your marketing strategies:
Laptop bags
A popular promotional item for computer-based businesses, laptop bags are an attractive option because you can include a company name or logo. However, unless you’re offering some form of service in conjunction with your bags — such as an included warranty for repairs or antivirus software — you may want to consider a different promotional bag. When choosing laptop bags for your business, look for models that best suit your audience; consider their age and gender when deciding on colours and styles. Also, ensure any included graphics are in good taste and visible. If you’re having trouble getting rid of some laptop bags that no longer serve a purpose in your business, they can always be used as presents.
Plastic bags
It's a common misconception that plastic bags are bad for the environment. In reality, as long as they are reused, they are a better alternative to paper or biodegradable options. Consider giving away shopping bags with your logo on them at local retailers. These will be seen by hundreds of potential customers each day, reminding them that you're around if they ever need your services.
Sports bags
What if you want to promote your brand through sports bags? You might want to consider customised sports bags. If your company is known for making high-end golf bags, you could create a leather golf bag with your logo imprinted on it. If you’re launching an athletic wear line for kids, personalised basketball bags could be just what you need. It depends on your brand and event.
Shopping bags
There are many types of shopping bags to choose from. The first is a plastic bag, which customers prefer because it’s durable and inexpensive. Plastic bags can come in different sizes and colours, including clear plastic bags that allow you to see through them. Ensure you invest in suitable types of shopping bags for your business.
Tote bags
The point of a conference tote bag is to give it away to attendees at conferences and tradeshows. A basic design is sufficient, but adding your logo in a spot where it will be visible to attendees will help you stand out. Conference bags are a great option if you don’t have much budget for your giveaways because they can be made of simple materials, and some can even be reused. However, bags generally require a relatively large initial investment, so make sure the budget allows for them before purchasing them.
The Promotional Bags Team