5 August, 2022
The Top 4 Ways Branding Bags Can Help Improve Your Business Awareness
Businesses of all shapes and sizes have the same goal – to build a memorable brand and make people want to return again and again. However, it can be challenging to reach this level if you don’t have a unique way of showcasing your business, such as custom branded bags and other merchandise items. But what are the top five ways branding bags can help improve your business awareness? Let’s explore:
1. Customise
Depending on your business, opting for off-the-shelf paper bags can be easy instead of branding them. While these may seem like less work initially, they often come with a high price tag. Opting for customising your paper bags with your logo and other identifying markers allows you to leave a lasting impression on consumers that will help increase your brand awareness. In fact, companies that have made branded bags have reported as much as 20% more engagement than their competitors. The costs are negligible compared to many other marketing investments and will take little time to implement; choose from imprinted totes, waxed cotton, or woven for any budget.
2. Create a Logo
A logo is an incredibly important element of your brand. It’s your company’s face and serves as a visual representation of everything you stand for as a business or individual. Logos can do so much to help you attract customers and make sure people remember who you are. A good logo on bags can turn heads on its own, while a great one will drive people to discover more about what you offer. Investing in professional logo design services will help make sure that your customers associate your business with quality, professionalism, and trustworthiness.
3. Personalise
Personalised bags make an excellent marketing investment. You can either use a tag-based system or a magnetic strip to label your products with custom messages. Magnetic strips are effective and don’t require much setup time. Still, because your customers and employees will be using your branding bags repeatedly over many years, a tag-based system is more economical in the long run. It will last longer as well; magnetic strips wear out from repeated use and should be replaced every one to two years. Tags are easily removed and swapped out for something new if needed— which will not favour your marketing goals.
4. Be Authentic
People today are all about doing business with brands that share their values. This means that it’s important to be transparent about your services and what you stand for as a company. One way to do that is by developing a compelling brand voice. When customers can trust your brand — and trust that you’re real — they tend to develop brand loyalty and are more likely to recommend you.
Even if you’re an early-stage startup, getting started on these elements now will help ensure that your brand has staying power as it evolves into subsequent iterations. If we wait until you're ready, there's never a suitable time. You have to buy branded bags now.
The Promotional Bags Team