14 November, 2022
Tips for Buying the Perfect Promotional Tote Bags
Promotional tote bags are one of the most widely used promotional products in the marketing industry, and for good reasons. They’re helpful, reusable, and tend to last forever if cared for properly. However, not all promotional tote bags are created equal, so you want to take care when buying them as part of your next marketing campaign. Here are tips on buying the perfect promotional tote bags that will work well with your company’s image and get people talking about your brand.
1. Read reviews
One rule that should go without saying: don’t buy anything you haven’t researched. It seems common sense, but as someone tricked more than once by a well-packaged product with tons of customer reviews, you know how easy it is to get swept up in emotional purchases. If a potential purchase doesn’t come highly recommended by at least a few sources, do not put your credit card information anywhere near it.
2. Find out how long the logo will be printed on your bags
Many promotional tote bag companies print your logo on one side of your tote, while others offer double-sided printing. How important is it to you that your logo will be visible on both sides? It’s important that people who see anyone carrying your bags can see your brand name as they pass by, so it’s better to go with double-sided printing.
Depending on when you want to give away your tote bags, ask about the time it will take to print your logo. This is because, once the event ends, you may need to wait for a long before another event comes up. So, you must receive your printed tote bags on time.
3. Ask about any additional costs
Many companies charge a set price to create your promotional product but then tack on additional charges when you’re ready to print or ship. These can be extra fees for changes like colour printing or special features like embroidery. Don’t get caught off guard by these extra charges; ask about any other costs upfront. You don’t want to pay a premium price just because it wasn’t discussed from day one. There are tons of ways you can save money on promotional products, especially if you shop around.
4. What type of bag works best for your needs?
Do you want a tote bag that will get a lot of use at conventions or trade shows? Or maybe you’re looking for something different, such as an over-the-shoulder purse that can hold your laptop? There are various options available, and it’s essential to know your needs before shopping.
A promotional tote bag is an excellent way to spread brand awareness, but it’s only successful if people remember what they saw on its surface. Think about how you want others to see your company, and then find bags that match those visuals and your budget.
5. How many colours can you have?
Unless you’re a huge brand with huge pockets, you probably can’t afford to purchase all your promotional items in every colour under the sun. So how many colours should you choose? One colour is fine if you want to make an impact at a single event. However, if you plan to hand out thousands of bags or other items, getting multiples in several colours makes sense.
The Promotional Bags Team